Serenity Now: Granada’s Security Team Featured in Dallas Observer

Granada Theater’s own security team, Serenity, was featured in the Dallas Observer this month for our unique and hospitable approach to event security.


“We teach Serenity to treat the people coming to the Granada as if it were their family pulling up to Thanksgiving dinner. You wouldn’t wave at them from inside, you’d go out and welcome them,” – Mike Schoder, owner.


In an era of ever-growing caution and fear at large public events, we take the security of all our patrons seriously. However, we also believe that treating all guests who walk through our doors with kindness and respect optimizes the concert experience and fosters a sense of harmony and community at every show. That’s why we call our staff ‘Serenity.’ We are proud to be in the business of kindness for 13 years and counting. Big thanks to the Dallas Observer for speaking with us and featuring our beloved venue.


The thoughtful, well-written profile goes into detailing owner Mike Schoder’s background in music and hospitality that informs the way our business is run today. “Love Yourself” isn’t just a random optimistic phrase painted at the front of the stage, but a mindset that permeates everything we do here at Granada Theater and Sundown. We look forward to many more years of bringing communities together through the power of love and music.


“Rock n’ roll and religion are essentially the same. They bring community and people together with like interests. It’s very emotional, both of them.”

Full article is available on